HBCU DIGEST: Deion Sanders' star search demands more corporate buy-in for HBCU athletics
Former Education News Flash Founding Editor Jarrett Carter Sr. weighed in on Jackson State University and head football coach Deion Sanders’ historic high school football signing this morning.
I’ve always viewed corporate, not recruit buy-in as the metric of what separates Power 5 from everyone else. Also - no coincidence that NCAA rules on NIL, transfer portal changed when more Black athletes started seriously considering HBCUs…
I agree that the companies in the mentioned industries need to consider the opportunities HBCU sports program have and not discount. I would add that sports apparel and equipment companies need to do more in providing marketing and products to HBCU sports that are provided to FBS programs. There is no reason why a certain markets various fashionable apparel and equipment, but HBCU sports program get basic or bare-minimum.