Last month, the University of Texas athletic program signed a 15-year, $200 million extension with Nike to serve as its official apparel and equipment. Believe to be the largest deal in college sports history, some business experts estimate that the deal will generate UT $15 million annually in revenue, a fraction of what
SWAC — NIKE Partnership Shows Low Corporate Appeal of HBCU Sports
SWAC — NIKE Partnership Shows Low Corporate…
SWAC — NIKE Partnership Shows Low Corporate Appeal of HBCU Sports
Last month, the University of Texas athletic program signed a 15-year, $200 million extension with Nike to serve as its official apparel and equipment. Believe to be the largest deal in college sports history, some business experts estimate that the deal will generate UT $15 million annually in revenue, a fraction of what